The process
Three steps to a full calendar
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01
Audit
We diagnose where your ad budget leaks and where the opportunity sits.
- Account & pixel health review
- Local competitor & demand mapping
- Booking-funnel & landing page teardown
- Cost-per-booking benchmarking
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02
Launch
We build and deploy campaigns engineered for qualified booking flow.
- Conversion-optimised booking pages
- Meta & Google campaign architecture
- Service-specific creative & copy
- Tracking, call rails & form analytics
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03
Scale
We compound what works and cut what doesn't — predictably.
- Weekly performance optimisation
- Budget reallocation to winners
- Last-minute cancellation & gap-fill campaigns
- New audience & creative testing
- Transparent monthly reporting
Wherever you're starting from
A slow patch isn't a failing business. It's usually just a marketing gap.
Calendar's gone quiet
Word-of-mouth dries up. Referrals slow down. It doesn't mean your treatments aren't good — it means the phone's stopped ringing. We rebuild that pipeline from scratch, and get it moving fast.
Already busy, want more
You don't need more chaos. You need more of what's already working. We track cost-per-booking by campaign so budget only goes where it's converting, and scale without over-extending your team.
Specialisation
Who we work with
We don't work with everyone. We work with aesthetic clinics, med spas, and spas — and only aesthetic clinics, med spas, and spas.
Aesthetic Clinics
- High-intent treatment enquiry campaigns
- Compliant ad copy for regulated treatments
- Cost-per-booking tracking by treatment
Med Spas & Laser Clinics
- Dual-audience targeting (medical & lifestyle)
- Before/after-safe creative frameworks
- Consultation-booking campaigns
Day Spas & Wellness
- Local-intent & gift-voucher campaigns
- Seasonal & package promotion
- Membership & repeat-visit nurturing
Questions
Before you book a call
Do you lock me into a long-term contract?
No. We work on a rolling month-to-month basis. We believe you should stay because the results justify it, not because a contract forces you to. If we're not delivering value, you should be free to leave.
How quickly will I see results?
Campaigns typically go live within the first week of onboarding. Meta and Google both need a short learning window to find your best audiences — most clinics and spas see qualified bookings within the first 2-3 weeks, with cost-per-booking settling in over the following month.
Do I need to change my website?
Not necessarily. If your site already converts visitors into bookings, we'll run ads straight to it. If it doesn't, we'll build a dedicated booking landing page for the campaign instead of touching your main site.
Will my ads get rejected or my account banned?
Meta has real, specific rules around health and beauty advertising -- before/after imagery, targeting, medical claims -- and a generic agency that doesn't know them can get your account restricted or suspended. It's the thing we get asked about most, and it's exactly why we specialise: every campaign is built to stay inside those rules from the start, not fixed after a rejection.
What happens on the strategy call?
Fifteen minutes. We look at what you're doing for marketing now (if anything), where your bookings currently come from, and whether paid ads make sense for your business. No pressure, no fluff — if it's not a fit, we'll tell you.